The rules of
business
are
changing
.

The new cool kids in town are

upright

companies that have aligned their EBITDA with their (net positive) impact.

Visit the Upright Playground ⟶

Mission

Our
mission

=
to incentivize companies to optimize their net impact.

How do we tackle it?

Build a model to quantify companies' net impact on the environment, health, society and knowledge.

Use the model created in step 1. to build incentives for companies to step up their game.

We create fun ways for companies employees, consumers and investors to use this data for smarter decisions and a prettier future for us all.

We're building a quantification model for net impact of companies.

We think the world needs more common sense. That’s why we’re building a model based on what companies actually do: their products and services. We use scientific journal articles as source data, as we want to help put humanity’s best knowledge into good use.

How does it work? ⟶