We calculate
net impact

Upright helps you understand
the net sum
of these costs and gains.

Upright builds a new type of quantification model to measure net impact of companies.

We think the world needs more common sense. That’s why we’re building a model focusing on what companies actually do: their products and services. We use scientific publications as source data, as we want to help put humanity’s best knowledge into good use.



to incentivize companies to optimize their net impact.

How do we tackle it?


Build a model to quantify companies' net impact on the environment, health, society and knowledge.


Use the model to build incentives for companies to optimize their net impact.

We create fun ways for companies, employees, consumers and investors to use this data for smarter decisions and a prettier future for us all.

We are fierce nerds who love problems that make our heads hurt.

Meet our team  ⟶