What do we


to incentivize companies to optimize their net impact.

How do we tackle it?


Build a model to quantify companies' net impact on the environment, health, society and knowledge.


Use the model to build incentives for companies to optimize their net impact.

The rules of

The new cool kids in town are
companies that have aligned their EBITDA with their (net positive) impact.

The status quo and why it doesn't work

No more dating apps for dogs

In the 21st century, companies influence the world more than ever before: from how we get our knowledge and how we eat, to how we interact with one another and how we treat this planet and its resources. Exciting, right?

However, our current ways of measuring value creation by companies are lagging behind 21st century needs. We're good at measuring performance (how well we do what we do), but not impact (what actually follows from what we do – and are we doing the right things to begin with).

As a consequence, many companies and even entire sub-industries are stuck doing things that score well in our current system, but don’t necessarily do much else. In a world where we don’t really need more toys for individuals, but big solutions to complex problems where we are jointly owners, we also need new metrics for the net impact of companies.

The current “impact discourse” needs to be taken to the next level.

Good news! More and more companies, consumers, NGOs and investors are paying attention to their “impact”. However, in order to be truly effective, the global impact scene needs to move from writing purpose slogans and reporting compliance to daring to look at the actual big impacts of their products and services.

4 reasons why the current “impact discourse” is not enough

discourse is…

…stuck at minimizing downsides
“We no longer use suppliers on this blacklist”
Not understanding what is created with the used resource
…confusing big and small things
“We are now using recycled office paper”
Big things get lost in a sea of secondary details
…focused on “compliance” data
“We now have a written ethics code of conduct”
No clue of impact of actual product or service
…hidden in sustainability reports
“We produced this 400-page sustainability report”
Data is not driving decision-making

The solution we're building

Understanding of the net value creation of companies should not rely on marketing slogans and pictures of dolphins/orphans/oceans on food packaging. We want to put scientific knowledge to good use by summarizing it into net impact profiles of all products and services currently traded in global markets. We build tools for investors, employees and consumers to use these impact profiles in their everyday decision-making.

How does it work?  ⟶Who is this for?  ⟶

Myths we want to


MYTH #1: “Calculating net impact means comparing apples to oranges.”


MYTH #2: “I'm just a businessman, this does not concern me.”


MYTH #3: “What you're doing has already been done.”