The Upright Project wants to enable smarter decision-making for investors, employees, consumers – and for smart companies themselves. We believe in giving individuals the power to make decisions that best fit their values.
Become more aware of the values they currently practice.
Have a more effective way to make decisions based on the values they would like to practice.
Most people mainly think about their impact in the grocery store or perhaps when taking a long flight to Thailand. However, unless you are a really heavy-duty investor or have some issues controlling your online shopping behaviour, most likely your biggest impact comes from what you work with.
It all begins with how you want to influence the world around you. This does not apply only to people working at Greenpeace or saving dolphins. Quite the contrary: every job impacts the world in multiple ways, not just the obvious "impact jobs". A great example of an un-sexy product with huge impact are sewers. Without sewers, not only would our streets be quite smelly, but diseases would get wild too. Sure you need some raw materials and construction work to build them, but that’s metals and work pretty well spent.
Based on our net impact quantification model, we are building a tool for investors. We are currently piloting it with Nordic institutional investors (e.g. pension funds). Concretely, this means that we are quantifying the holistic impact of some of their funds to build a big picture of what their money actually does – and how this aligns (or doesn't) with their strategy and customer demands.
If you are a large-scale investor and interested in using our model to quantify the net impact of your portfolios, reach out to email@example.com.
Currently “ethical consuming” is practically impossible without compromising to sub-optimize heavily.
Imagine standing in your local grocery store, trying to choose a package of cereal “according to your values”. There are 17 kinds. One is packaged in recycled materials. Another donates 60 cents per package to a charity that helps refugees. A third one is organic. Then there’s one that donates to dolphins and yet another that claims to fight for a “carbon-free future”. Which one do you choose and why?
Our aim is to make it possible to stay sane as a consumer while concentrating on the big things that matter. Understanding scale is crucial in "ethical consuming": what is really big and what is not.
While we are mainly building our model for employees, investors and consumers, we also want to invite smart companies to the party.
We believe most entrepreneurs, leaders and employees want to build companies that make sense: create more value than they destroy. We've been positively surprised at the enthusiasm Nordic companies have shown towards what we're doing. While for obvious reasons there will be no way for companies to influence their scores in our model, we definitely believe in changing this together.
We now have a community of roughly 80+ Nordic companies who have expressed their interest in understanding their net impact. For a dozen of them, we've also crafted an in-depth analysis of their own impacts. We will publish our model, including company level data, in September 2018. This is when there will be a possibility for new companies to join, too. If you'd like your company to be one of them, please let us know at firstname.lastname@example.org.