Terms of use – The Upright Project

Upright – Terms of Use

These terms of use apply to all online services provided by Upright ("Upright's Online Services"), including, but not limited to:

The Upright Website, available online at https://uprightproject.com
The Upright Platform, available online at https://uprightplatform.com
The Upright API, available online at https://api.uprightproject.com
Eevo, Upright's consequential decision model, including the Eevo console, the Eevo API and the Eevo MCP server, available online at https://eevo.io ("Eevo")

Upright's Online Services are made available by Upright Oy (business ID 2848353-4 and address Annankatu 27, 00100 Helsinki).

Should you have any questions regarding these Terms, you can send us an email at hello@uprightproject.com.

By using Upright's Online Services, you agree to be bound by these Terms of Use (“Terms” or “Agreement”), whether or not you register to any of Upright's Online Services. If you do not agree to these Terms, do not use Upright's Online Services.

In these Terms “you” or “user” refers to all users of Upright's Online Services, both consumers and companies, associations and other entities.

Use of Upright's Online Services

You have a limited right to use Upright's Online Services in a manner and form offered to you by us from time to time.

Upright's Online Services are used via a web browser. Some of them, such as Eevo, can also be used through an application programming interface (API), through the Model Context Protocol (MCP), and through third-party AI clients that connect to them. You are responsible for obtaining equipment, connections and software necessary to use Upright's Online Services as well as for any costs relating thereto.

Upright's Online Services are offered on various tiers. Some features are available free of charge ('Free Plan'), while others require a paid subscription ('Paid Plan'). The Free Plan is provided only for informational use and may not be used for external reporting (e.g., for CSRD reporting).

We reserve the right to define the rules for using Upright's Online Services and to modify, change, or remove functionalities and features, particularly those within the Free Plan, at our sole discretion and at any time.

We are not responsible for retaining any materials or information that has been uploaded by the users to Upright's Online Services. Do not use Upright's Online Services for storing or backing up any materials or information.

User accounts

Some features of Upright's Online Services are only available to registered users. When registering to Upright's Online Services by creating a user account, you must submit accurate and current registration details, as requested on the registration page. Please remember to update your details in case of any changes.

Your account and password are personal. Do not disclose your password to third parties and do not let third parties use your Upright account. Please note that you are responsible for all purchases and use of Upright's Online Services under your account.

When creating an Upright account to a company or other organization, you confirm that you have the authorization to make such registration on behalf of such organization.

An Eevo account is either a personal account or an organization account, and one person can belong to several accounts. An organization account has administrators, who manage billing, API keys, data controls and members, and members, who use the account. Removing a member from an organization account revokes the API keys that member created for it and the member's connector sign-ins to it.

API keys are confidential. Do not disclose them to third parties or include them in publicly accessible code or materials. The account holder is responsible for, and pays for, all use of Upright's Online Services made with its API keys and connector sign-ins, whether or not it authorized that use. If you believe an API key has been compromised, revoke it without delay.

We have the right to terminate your Upright account at any time, for example in case we deem that you have breached these Terms or caused harm to us or the other users of Upright's Online Services.

Purchases and payment

The applicable fees for our Paid Plans are specified on the websites of Upright's Online Services. All fees are quoted exclusive of applicable taxes, for which you are responsible.

Eevo is paid for with prepaid credit, as described in "Prepaid credit" below. Other Paid Plans are billed as follows.

Paid Plans are billed on a subscription basis ('Subscription') in advance on a recurring billing cycle (e.g., monthly or annually). Subscriptions will automatically renew at the end of each billing cycle unless you cancel it through your account settings or by contacting us prior to the renewal date.

You agree to pay for your Subscription using the payment functionalities offered. By providing a payment method, you authorize us to charge it for all applicable Subscription fees. Should a payment fail, we reserve the right to attempt to process the payment again or to issue an invoice for the outstanding amount.

By purchasing a Subscription, you consent to the immediate commencement of the service. You acknowledge that by receiving immediate access to the service, you lose your right of withdrawal for the initial purchase period. This does not affect your right to cancel the Subscription's renewal at any time.

Interest on any overdue payments shall accrue according to the Finnish Interest Act. You shall be responsible for the reasonable costs incurred by Upright when collecting overdue fees.

Prepaid credit

Eevo is paid for with credit bought in advance ('Prepaid Credit') using the payment functionalities offered. Usage is deducted from the Prepaid Credit at the prices published on the websites of Upright's Online Services at the time of use. Requests that fail are not charged. To avoid interrupting requests in progress, the balance may fall slightly below zero; any negative balance is deducted from the next purchase.

If you turn on automatic recharge, you authorize us to charge your saved payment method for the amount you have chosen whenever your balance falls below the threshold you have set. You can turn automatic recharge off at any time in the Eevo console.

New accounts may receive a free usage allowance, such as a number of free decisions. Free allowances are part of the Free Plan: they have no cash value, cannot be transferred, and may be changed or ended at any time.

Prepaid Credit does not expire. Prepaid Credit is non-refundable, including when an account is closed, except where refunds are required by applicable mandatory law. If we close your account for reasons other than your breach of these Terms, we refund the unused Prepaid Credit.

By purchasing Prepaid Credit, you consent to the immediate commencement of the service. If you are a consumer, you acknowledge that you lose your right of withdrawal for the purchased Prepaid Credit once you have started using it.

User content

You retain full ownership of all content and data you submit to Upright’s Online Services ('User Content').

You grant Upright a license to use, host, store, reproduce, and modify your User Content solely for the purpose of providing, maintaining, and improving Upright’s Online Services for you.

Furthermore, you grant Upright a perpetual, irrevocable, worldwide, royalty-free license to use User Content in an aggregated and anonymized form, such that it does not identify you as an individual or entity. We may use this anonymized data to operate and improve our platform, algorithms, and models, and for creating industry benchmarks and other analytical purposes.

For Eevo, these licenses also cover the requests you send to Eevo and the answers Eevo returns to you, and the use of User Content to train future Eevo models is governed by your account's data use setting. This setting is on by default and can be turned off at any time in the Eevo console. While it is on, Upright may use the requests and answers your account stores to train future Eevo models in anonymized form. Turning it off applies to all requests from then on. Content sent with API keys whose retention is set to "Not stored", and content that has been deleted under your retention settings, is never used to train models. Content already used for training before the setting was turned off cannot be withdrawn from models already trained.

Please note that you are responsible for the content you have added to Upright's Online Services and for having obtained all necessary rights to add such content to Upright's Online Services to be used in accordance with these terms. Do not add any illegal or offensive content to Upright's Online Services.

We have the right to remove any content added to Upright's Online Services by the users.

Information available on Upright's Online Services

The information uploaded by our users, the conclusions made by our artificial intelligence and the other information available on Upright's Online Services is for informational purposes only and does not constitute professional advice.

Please note, that the information available on Upright's Online Services may include information that you find erroneous, misleading or otherwise objectionable. For clarity, we make no warranty as to the information available on Upright's Online Services of its accuracy, reliability or fitness for a particular purpose. The information does not, in any way, reflect the opinion of Upright or its affiliates.

Eevo returns, for each stakeholder you describe, an assessment of which option is best and how likely that is, based only on the information you send it. Its answers are recommendations to support your decision and may be wrong. You remain responsible for the decisions you make and for appropriate human oversight of decisions made with Eevo, including by automated systems you build with it.

Restrictions of use of Upright's Online Services

You may use Upright's Online Services only and strictly in accordance with the terms of this Agreement.

Unless otherwise permitted in this Agreement, you may not:

circumvent or attempt to circumvent any usage control or anti-copy features Upright's Online Services;
probe, scan or test the vulnerability of Upright's Online Services;
use Upright's Online Services and the content available through Upright's Online Services in any manner that could damage, disable, overburden or impair Upright's Online Services;
use any data mining, robots, scraping, or similar data gathering or extraction methods, except automated use of an API or MCP server we offer, as documented and within its rate limits;
use, sell, rent, transfer, license or otherwise provide anybody with Upright's Online Services and/or the content available through Upright's Online Services, except as provided herein. You may build Eevo into your own agents, products and services and let their users benefit from Eevo's answers, but you may not resell or otherwise provide direct access to Eevo or its API;
use Eevo as the sole basis for decisions that produce legal effects concerning individuals or similarly significantly affect them, or for uses classified as high-risk under the EU Artificial Intelligence Act (such as decisions on employment, credit or access to essential services), unless agreed separately in writing;
use Eevo's answers to develop or train models that compete with Eevo;
interfere with other users’ use and enjoyment of Upright's Online Services;
reverse engineer or decompile Upright's Online Services or access the source code thereof, except as permitted by law;
use Upright's Online Services for transmitting any unauthorized advertising, promotional materials, junk mail, spam, chain letters, contests, pyramid schemes, or any other form of solicitation or mass messaging;
use Upright's Online Services in violation of applicable law;
use Upright's Online Services in ways that violate intellectual property rights, business secrets or privacy of third parties;
use Upright's Online Services to transmit any material that contains adware, malware, spyware, software viruses, worms or any other computer code designed to interrupt, destroy, or limit the functionality of computer software or equipment.

Demandbase company data content

In addition to other data sources, Upright's Online Services uses data provided by Demandbase including, but not limited to company revenues, employee counts, and website URLs.

You agree (a) that your use of Demandbase content (i) must be solely for your internal business, and (ii) should abide by all access and use restrictions contained in Demandbase content made available through Upright's Online Services. In addition, you agree (b) not to (i) sell, lease, share, transfer, sublicense or fail to protect the confidentiality of Demandbase content, directly or indirectly, from, any third party, including any data broker, ad network, ad exchange, or other advertising monetization-related party, (ii) use Demandbase content for the purpose of compiling, supplementing or amending any mailing list, business directory, or like compilation of information that is distributed to a third party, (iii) use Demandbase content to market products or services of any kind to individual consumers, (iv) use Demandbase content in evaluating any consumer with respect to credit worthiness, a financial, insurance or employment decision, or with respect to eligibility for any government-granted license or benefit, (v) authorize any third parties to do any of the above, or (vi) resell, sublicense, time-share, or otherwise share Demandbase content with any third party.

Intellectual Property

All intellectual property in or related to Upright's Online Services and the data generated by Upright's Online Services or the users’ use of Upright's Online Services and all parts and copies thereof shall remain exclusively vested with and be the sole and exclusive property of Upright.

Notwithstanding the above, as between you and Upright, you own the requests you send to Eevo and the answers Eevo returns to you, subject to the licenses you grant Upright in "User content". Upright retains all rights in Eevo, its models and the improvements made to them.

Except as expressly stated herein, this Agreement does not grant the user any intellectual property in Upright's Online Services and all rights not expressly granted hereunder are reserved by Upright and its subcontractors or licensors, as the case may be.

Limitation of liability

We try to keep Upright's Online Services up and running but please note that Upright's Online Services may at any time be temporarily interrupted or permanently discontinued and may contain errors and inaccuracies.

We are not responsible for damages caused by such interruptions, suspensions, errors or inaccuracies or from any use of Upright's Online Services by you or the organization that you represent.

This section does not limit Upright’s statutory liability for defects or delays in Upright's Online Services to our consumer users or your statutory remedies under any applicable mandatory consumer protection laws.

General terms

For paid plans, including purchases of Prepaid Credit, unless described otherwise in the Agreement or agreed upon separately, the IT 2022 YSE (General terms and conditions), Appendix 1, and IT 2022 ETP (Special terms and conditions for services delivered via data network), Appendix 2, apply with the following exceptions:

Section 4.7 of IT 2022 YSE does not apply. Any reimbursement of possible travel costs must be agreed upon separately in writing.
The liability of both parties is in all situations limited as described in Sections 13.1–13.4 of IT 2022 YSE. Section 13.2 of IT 2022 ETP does not apply. The termination process is described in section “Term and Termination”.
Section 13.5 of IT 2022 YSE does not apply.

Eevo Enterprise, including dedicated capacity and private deployments, is provided under a separate agreement. Where that agreement differs from these Terms, it prevails.

Term and termination

Paid subscriptions may be terminated according to the terms of your subscription and its billing cycle, and the general terms. This Agreement is in force and binding as long as the user is using Upright's Online Services or as long as a company's subscription is active.

In case you discontinue a subscription and/or delete your free account with Upright's Online Services, you may still access the public version of Upright's Online Services and the relevant provisions of this Agreement continue to apply as long as you are using Upright's Online Services.

Amendments to the terms and our prices

We have the right to amend these terms of use or our prices by publishing the amended terms/prices on Upright's Online Services websites and by notifying our registered users of the amendment by sending them an e-mail to the address they have submitted to us.

The amended terms of use will become effective within 30 days after they have been published.

By continuing to use Upright's Online Services after the amendments have been published, you accept the new terms of use.

Assignment

You cannot transfer or assign this agreement. We may, however, transfer and assign this agreement and our rights hereunder (including intellectual property rights and licenses) to our affiliates or as part of a sale or transfer of our business or other corporate acquisition.

Reference rights

Upright may state, on its website or other materials, that it is providing services to the user. This does not apply to consumer users.

Applicable law and dispute resolution

These terms of use will be governed by and construed in accordance with the laws of Finland, notwithstanding its choice of law provisions.

Any dispute arising from or relating to these terms of use shall be subject to amicable negotiations between the parties. If no amicable settlement is reached, the dispute shall be settled by the District Court of Helsinki as the first instance. A consumer may always institute proceedings in the district court of its domicile. As a consumer you may also refer a dispute to online dispute resolution provided by the European Commission (please seehttp://ec.europa.eu/odr). Finnish consumers may initiate proceedings in the court of their domicile or refer a dispute to the Finnish Consumer Disputes Board (please see kuluttajariita.fi).